Yes, these steps would lead to more work for organisers and heavier expectations on exhibitors. They might well lead to a larger number of smaller events. But unless the major shows do something, they are going to find their significance (and earning power) eroded by an increasing number of dealer-based or dealer organized events, smaller events for a more targeted audience who are offered a superior experience. It’s happening all ready and if event organisers ignore the writing on the wall, that wall might just collapse and bury them. Current shows are hopelessly out of step with public expectations and what the industry actually needs. Better shows for exhibitors, a better experience for visitors and a positive industry impact all demand a different kind of show. The Warsaw show’s transparency over attendance figures is welcome a step in the right direction, but we need to go way, way further. Rather than relying on the same, tired old formula, it’s time to evolve or die…
